Brella À la Carte



What has four wheels, ten legs, and 195 pounds of consumables? Brella’s entry for CHIditarod 2015!
Equal parts chariot race, food drive, and bar crawl, CHIditarod has raised food and funds for the Greater Chicago Food Depository since 2006. Modeled after Alaska’s famed Iditarod dog sled race, this event challenges teams of five to drag customized shopping carts on a madcap dash through the streets of Chicago. Teams are required to bring at least 65 pounds of nonperishable food to the starting line before rattling off to five checkpoints scattered around Wicker Park and Ukrainian Village.
139 teams showed up on a gorgeous Saturday afternoon, with themes ranging from bee hives to iconic sci-fi film TRON to Notorious RBG (Ruth Bader Ginsburg). Team Brella rolled in with a mobile tiki bar, complete with beach umbrella, thatched sides, and a TV monitor playing the Elvis summertime classic “Clambake.”
Eric Fredrickson organized the Brella entry, and participated as a runner. The artistic, functional cart (complete with a self-contained power system) was built by Yev Meister. A big shout-out to the team of Ashley Kunecke, Rudy Birtler, Eric Frederickson, Jill Frederickson, and Ryan Wesley for hauling our entry thru the streets of Chicago and representing Brella in such a colorful way!
And one unexpected discovery from the race?  We look darn good in grass skirts!
Our team finished a very respectable 44th—most teams didn’t make it in until after the finish line closed at 5 p.m. More importantly, we raised 195 pounds of food and $1380 in cash for the CHIditarod foundation. Everyone had a great time for a great cause, and we all look forward to racing again next year.