On Thursday, September 15th, Brella was a sponsor of the BrightTALK Video Market Summit, a two-day workshop where subject matter experts shared their knowledge on the latest trends in video marketing. (It was all online, so anyone could go.)
At the event, Brella presented How to Make Video for Mobile Audiences, a complimentary webinar for healthcare marketers. Account Executive Mark Mallchok, Director of Video and Motion Graphics Dave Less, and Content Team Manager Mark Rochon presented best practices and practical examples for developing video content for mobile audiences. Mobile video is one place where the Healthcare and Pharma industries are just finding their feet, and one where Brella is already well at ease.
“We’re very excited to share our experience creating messaging and video for healthcare audiences,” said Mark Mallchok. “This expertise is particularly relevant to the pharmaceutical industry, as rep contact with providers becomes more digital and more mobile.”
You’re invited to come watch the webinar, which featured topics such as:
- Why now is the time to leverage mobile video
- Important aesthetic and content considerations for mobile video
- The role of narrative, authenticity, and serialization in mobile video
- The future of mobile video marketing
You can still watch the recorded webinar on BrightTALK.com. Be sure to get in touch with us for your next mobile video project.