Digital Megaphone’s Social Media Masters Summit


Brella sent experts to speak, listen, and learn


When the top digital and social media experts in the Midwest gather to trade ideas and best practices, well, who wouldn’t want to be involved?

And so we were excited when Brella was invited to present a lecture at the 2015 Social Media Masters Summit in downtown Chicago at the Willis Tower.

The lineup was amazing: Emerson Spartz, prodigy of all things viral, spoke about reach and penetration of social media, while executives from Bing, Orbitz, and ConAgra stuffed our heads with case studies and digital techniques.

Brella’s own Dave Less (Director of the Video Department) and Brendan Baber (Manager of the Content Department) presented a sharp, wide-ranging talk on whiteboard videos and mobile, drilling down through a case study to explore the deeper lessons of video and storytelling for a modern audience. Since most of the other presenters were presidents, CEOs, or C-level executives of some sort, Brendan and Dave introduced themselves as “a writer guy and a video guy,” which went over well. Reactions to the presentation ranged from positive to very positive:

Hope Bertram, founder of Digital Megaphone (and organizer of the summit) commented, “You guys were awesome! That was the highest-energy presentation of the day!”

Diane Simon, VP of Strategy and Marketing, said, “I’m just happy that they did such a great job—happy for the whole company. They presented Brella in the best possible light, as deep thinkers and clear speakers.”

Brella was also a sponsor of the event, providing PowerPoint tech services and videotaping each presentation. Expect to see clips of the social media masters soon!

One of our proudest moments was when Rick Wion, Senior Director of Consumer Engagement at the Kellogg Company, name-checked Brella in his presentation.

At the end of the summit, a woman stopped Brendan and Dave, saying, “Are you two the owners of the company?”

Brendan replied, “No ma’am, we’re just a writer and a video guy—we’re representing the company.”

“Ah, hmm,” the woman considered. “Well, you represent them very, very well. They must be proud.”

And we are.