Brella Productions

Broadcasting Basketball


Michael Tyler, owner of the basketball team Racine Storm, approached Brella about broadcasting home games. The Storm is part of the Premier Basketball League, a twelve-team group dedicated to developing young talent, while providing affordable entertainment for basketball fans. The PBL broadcasts through ESPN 3, Innova Sports TV, Kool TV, and Soul of the South.

The Solution

Brella brought remote broadcasting to Racine, Wisconsin, streaming the first home game for Innova Sports on December 14th, 2014–the Racine Storm’s nail-biting victory over the Indianapolis Diesels. A week later we filmed another game for TV broadcast. Sports broadcasting was a new frontier for Brella!


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