Universal Beauty ECRM Prep

Scope

Universal Beauty was looking for a marketing partner to help launch their Dio line–a healthy, eco-friendly group of feminine hygiene products. Brella went head-to-head with six other agencies, winning the client’s heart and business.

Solution

Brella became an extension of Universal Beauty’s marketing team, putting together ad mock-ups, TV commercial storyboards, and pages for all social media outlets, including Facebook. The resulting presentation killed at ECRM, with Target immediately picking up Universal Beauty’s products for their online store. The happy client raved, “More than anyone else, Brella ‘got’ us. From the first meeting, they zeroed in on our needs and challenges.”