Universal Biosciences—For Good
Universal Biosciences (UB) chose Brella after conducting a six-agency search: they picked us because we got them. UB needed strategy, design, and materials to launch their Via Nature facial care line at the Natural Products Expo West, that was four weeks away.
In the natural products industry, companies are often short-lived. Via Nature needed just the right positioning to express the staying power that set them apart.
Brella created a slogan that boiled Via Nature’s needs and messaging down into two words: For Good. We created stunning visuals, including the design of a series of eblasts and an interactive floor display. Our designs reinforced Via Nature’s earth-friendly, healthy product-identity. We also ran their PR campaign and chased the press, ultimately booking two days of interviews with national outlets, bloggers, and radio stations.
Brella demonstrated the speed and agility we can offer our clients under a tight deadline with the Via Nature launch and tradeshow campaign.
- Strategic Marketing