Real Talk for Event Pros: Secrets from Creative Partners Who’ve Seen Some Stuff

You’ve got jaw-dropping creative from your agency—now what? Making the planning actually work with your AV and fabrication teams is a whole different game. How do you bridge the gap between vision and execution without blowing your timeline or budget?

Brella’s Senior Event Strategist, Mark Mallchok moderates a discussion about the overlooked parts of meeting planning and creative integration: what details matter, who needs to know them, and how to avoid the classic “wait, we didn’t plan for that” moment. Hear from seasoned pros Erin Abbott, Chief Client Experience Officer at YAMA Group, and Amy Gattoni, Senior Account Director at Pinnacle, who’ve been in the trenches and know exactly what questions to ask before things get complicated.

If you’re a meeting planner juggling creative, logistics, and a million moving parts—this is your cheat code. So come learn some hacks and leave with fewer headaches for your next event.