On Episode 21 of Event Experience by Bizzabo, host Rachel Moore sat down with Mark Mallchok, event experience strategist and co-founder of Brella.

With over 30 years in the industry, Mark shared how events have evolved from traditional in-person formats to what he calls the “Virtual 2.0” era, where engagement, production quality, and accessibility take center stage.

He challenged common assumptions, including the belief that in-person events are always more effective and that virtual events inevitably lead to Zoom fatigue. Instead, Mark explained how virtual experiences have expanded access, enabling participation across geographies and budgets in ways that weren’t previously possible.

The conversation explored how event planners can create more compelling digital experiences by prioritizing audience engagement over content volume. Mark encouraged planners to think like broadcasters, focusing on storytelling, pacing, and production value, while also drawing inspiration from creators outside the events industry.

He also addressed the role of AI in event production, noting that while technology can enhance execution, human connection and storytelling remain at the core of memorable experiences.

This episode is packed with practical insights for planners looking to adapt, experiment, and elevate their virtual events in a rapidly changing landscape. Listen to the episode here https://www.bizzabo.com/podcast/brella-virtual-event-strategy or wherever you listen to podcasts (e.g., Spotify, YouTube, etc.)