Real Talk for Event Pros: If You Hate Virtual, This Session Is for You
In this Real Talk webinar, Mark Mallchok sat down with virtual engagement Maestros John Chen and Kassy LaBorie to discuss and share tactics.
Together, they unpacked:
- Why Virtual: When and where it excels.
- How to manage multiple production tools effectively when you’re the presenter, producer, and tech support.
- What’s the Proof: Measuring ROV (Return on Virtual) from the financial to the experience itself.
This wasn’t a listen‑only conversation. The Zoom-based session was highly interactive with the trio providing practical advice for shifting your mindset to make virtual experiences genuinely engaging and effective. They discussed the importance of:
- Rehearsals – Practice, patience, perseverance
- Authenticity – Turn mistakes into moments
- Pacing – Relax your agenda
- Active Participation – Ask first before telling
If the affordability, reach, and convenience of virtual are appealing, but your past outcomes have felt underwhelming, this session provided a great introduction to the steps you should be taking to elevate your next virtual experience.
