Boston Scientific Orise™ Gel Video

Challenge

Innovators in endoluminal surgical equipment, Boston Scientific needed an engaging way to promote a game-changing surgical gel.

Solution

Expanding on the evolution theme we established in their Orise brand teaser, we sourced images and footage of surgeons which we combined with client-provided footage of the gel in use. Adding in dynamic titles and a driving soundtrack, we emphasized the impact this new gel would have on patient outcomes and the practice of endoluminal surgery.