Fortune 500 Pharma Client Interactive Heat Map
Challenge
The client wanted to educate attendees at a medical association conference about the comparative incidence and prevalence of two disease states across the United States.
Solution
We crafted a big screen interactive heat map detailing the distribution of each disease state. An attractor loop drew attendees to the client’s booth, where they could use the touchscreen to select a disease state. When the map appeared, they could then touch any given state to see statistics for that region. Additional touch screen buttons allowed them to call up side-by-side comparisons between states and metropolitan areas.