Fortune 500 Pharma Client Medical Conference Display
Challenge
The client needed a memorable way to educate customers about their new product at a high-volume medical conference show.
Solution
Inspired by the fictional display technologies of futuristic films like Minority Report, our Development team created a free-standing, transparent display that visitors could interact with. Touch-activated icons set on a black background were projected onto a sheet of glass, giving the appearance of digital objects floating in midair. When touched, hotspots would reveal infographics and video content that described product features.