Rush 4Ms Videos
Challenge
Rush University Medical Center wanted an easy-to-distribute and highly engaging approach to educating large healthcare organizations, HCPs, and their staff about the 4Ms, a new evidence-based geriatric care model.
Solution
Based upon our understanding of the audience (HCPs), the Brella team determined video to be the most appropriate learning format. From there, our team developed a motion graphics-based visual style which married the 4Ms branding elements with concise educational messaging to create 3 explainer videos that introduced the 4Ms and its application within different healthcare environments.