Connect Hearing was consolidating their brand: rolling out new signs, brand elements, and a unified theme for their stores, which service over 2,500 communities. So what was the best way to roll out these changes to their 300 locations?
We went virtual. Brella employed our TriCaster technology, allowing a mix of live, recorded, remote, and studio feeds, so that Connect Hearing’s CEO and their Vice President of Marketing could directly address store owners around the country. Brella also shot each regional Vice President on the same day, which allowed them to speak directly to the audience.
The livestream went out to all of Connect Hearing’s store owners, and featured the executives as well as a virtual store plan, so that all could see the new branding for themselves. According to Amy Wagner, Creative Marketing Manager of Connect Hearing, “People loved it—we had a great response! Everyone was really impressed.”
Instead of needing to fly in owners and managers from around the country, Connect Hearing was able to introduce the new branding at a fraction of the cost, with no day-to-day business disruption. Between the outstanding result and the cost savings, this was a slam dunk for Connect Hearing, and Brella was happy to provide the assist!