When Chicago’s Universal Beauty was ready to launch a new line of products, they called Brella. Well, in fairness, they also called six other ad agencies. But it’s the thought that counts.
We really wanted to represent this line. The new Dio personal grooming products were created by cutting-edge biological research, with multiple PhDs contributing expertise in biochemistry and immunology.
Why all of the science? Because most deodorants and personal grooming products contain chemicals that are not great for the human body, such as aluminum, parabens, and propylene glycol. Dio is a radical new approach to personal care, using essential oils, barks, and herbs to wipe out body odor without exposing consumers’ skin to unnecessary chemicals.
A green product for a green communications company—could it be a better fit?
Team Brella went head-to-head with the other six advertising agencies, and won the business. “More than anyone else, Brella ‘got’ us,” said Universal Beauty’s Howard Brauner. “From the first meeting, they zeroed in on our needs and challenges.”
Most recently, we prepared Universal Beauty executives for the ECRM Trade Show, where Dio was immediately picked up by Target’s online store. Both Walgreens and the physical Target expressed strong interest, and we’ll know more soon!
Will Dio be the next Tom’s of Maine or Burt’s Bees? They will be if Brella has anything to say about it.