Do our clients need to work a mobile strategy into their marketing? Consider the following research:
According to Flurry Analytics, people who own a smartphone or tablet spend an average of 2 hours and 57 minutes on the devices every day. This means average users look at their phones more than their TVs.
Tecmark studied 2,000 smartphone owners and found that they performed an average of 221 “tasks” each day, picking up their phones 1,500 times per week. Before the average user got out of bed, they had read some news, checked the weather, and sent at least two messages to friends or co-workers. And users in the study were on their devices 3 hours and 16 minutes per day—the equivalent of an entire day per week.
So do businesses need a mobile strategy? Most likely, yes.
Every form of communication sent out will be read, watched, listened to, or consumed on a mobile device. That’s the reality.
So businesses should examine their own website: how does it look on a smartphone? Also consider any eblasts or press releases sent out: are they formatted to be mobile-friendly?
A mobile site must be fast and clean. Scaled-down versions of desktop sites, designed for full-sized monitors and full-resolution laptops, were the norm in 2008. Over the last several years even desktop sites have streamlined. With omnipresent high-speed internet service, users will only wait 250 milliseconds before they start getting annoyed; 400 milliseconds before they leave.
Digital strategy companies such as Brella help our clients evaluate and retool messaging, to help them reach audiences where they live. And all current research suggests that they live on their mobile devices.
Our message: go mobile, go native, go Brella.